It’s happening already. Even here in Sweden – where I typically find that things are not quite so commercial as the US – Christmas is starting to appear. Not the holiday itself mind you, but rather the marketing of it. In the subways and newspapers and even on the backs of taxis, holiday ads are popping up. Julbords (Christmas smorgasbords), Christmas concerts and even Christmas cruises are advertised everywhere I look.
I get it that these events all mean big business, but it is not even Halloween yet. Can’t we wait to see this stuff until sometime in November? I swear that the big holiday ad extravaganza did not start until after Thanksgiving when I was a kid. But I guess that was a long time ago?